Price Comparison | Manufacturer: EVE
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Eve cigarettes, manufactured in the USA and Germany, are a product of the Liggett Group, the smallest of the major U.S. cigarette manufacturers. They were introduced in 1971 as competition for rival Philip Morris’s Virginia Slims, a cigarette targeted at the growing female market. Eve cigarettes used very feminine art and marketing, starting with the cigarette itself which was long and slim, originally 100 mm but lengthened to 120 mm within two years to give more of a feminine idea of slimness. The filter and box were decorated with flowers to look feminine and fashionable, and to catch the eye of consumers. The advertising approach was to make the Eve appear a beautiful cigarette, appealing to female vanity and thereby making the woman who chose to smoke Eves more attractive, thus capturing market share from other brands and recruiting non-smokers. Virginia Slims were aimed at women who identified themselves as liberated, independent, and modern: Eve cigarettes were aimed at women contented to be feminine.
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